About discounts and rewards

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Good health is good business

Not all insurance is the same. Only at VitalityLife will you get the right level of protection and access to a great range of discounts and rewards that help you and your employees lead a healthy lifestyle.

When your employees do healthy things, we’ll give them points. These count towards their Vitality status. The more points they earn, the higher their status becomes. Everyone starts at Bronze, then they can work their way to up to Silver, Gold and finally Platinum. The more they engage the bigger the rewards.


Reward your employees for living a healthy lifestyle

By helping your employees stay healthy by exercising regularly, eating well and not smokig, they could add years to their life. That's why VitalityLife believes insurance shouldn't only benefit people that need to claim.

We offer every insured person with a Business Protection Plan access to a great range of discounts with our partners, including half price health screeens, as well as useful tools to help employees understand their health, and set goals to improve it.

By adding Vitality Optimiser to a Business Protection Plan, your employees gain access to exlusive rewards based on the work they do to remain healthy. The more they take part, the more we'll reward them for it, from money off travel with BA or Eurostar, to weekly cinema tickets and Starbucks beverages.


Everyone can access our exclusive discounts

Access to our health partner discounts on things that help them to get healthy, like health screenings and stop smoking sessions. We also give money off trips to Champneys health spas for employees' peace of mind and wellbeing.


Exclusive rewards with Vitality Plus and Vitality Optimiser

With Vitality Optimiser your employees will get rewards that can help them to save with big UK brands. Savings range from 50% off monthly gym fees at Virgin Active (a joining fee will apply)1 to a weekly cinema ticket at Cineworld or Vue2 and 50% off a pair of running shoes online and in-store at Sweatshop.


Please note that both Vitality Plus and Vitality Optimiser work differently for Business Protection or Relevant Life Policies – the planholder receives the upfront discount or any premium discount (Vitality Optimiser only) and any cashback (applies to Vitality Plus and Vitality Optimiser). The person covered receives the remaining discounts and rewards benefits.


Find out more about discounts and rewards

1 The gym discount applies to flexible individual monthly memberships. Gym joining fees are up to £50 for all clubs other than Classic Collection clubs, where joining fees are up to £150. The gym offer does not apply to Chiswick Riverside Virgin Active club.

2 The cinema offer applies at Vue and Cineworld with a maximum of one ticket per week per person covered on the plan. Some activity tracking partners may take up to 48 hours to register your activity. The cinema offer excludes 3D films.

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